Green Consumerism- A holistic Choice Embroidered patch also known as cloth badge is created by using a fabric backing and embroidered upon by thread, sequin, beads etc. It can be attached with a pin, sewn on or affixed with modern methods like heat activated adhesive or a velcro backing. Our unique products like hand embroidered patches breathe new life into old, simple and plain outfits at affordable costs. Advice to not fix the permanently on a single garment, instead multiple use to enhance appeal and appeasing creativity. LOOK GOOD, DO GOOD! Our “ Green Dream” initiative follows the three principle of sustainable clothing- Reduce, Reuse, Recycle In turn escalating- Economics, Ecology, Equality Sustainable Clothing is the Neo Fashion Revolution providing additional job opportunities, enhancing Global economy while reducing the amount of land fill waste occupied by discarded clothes. In addition “UPCYCLING” in fashion signifies the process of reusing discarded fabric waste and scraps...
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About Heritage of Hand Embroidery and Hand Crafted Designs
Rich Heritage of Hand Embroidery and Hand Crafted Designs Hand embroidery is an expression of sheer beauty, aesthetics and an interpretation of nature's finest...in color, shapes, form and texture. A painting on the canvas of fabric using a needle as a brush. The patient rendering, the concentration, the devotion of the artisan and their love for it which does not allow them to flicker their eyes else they miss a stitch. I have often watched our men at work. They work on a wooden frame attaching the fabric to it with a yarn on a thin cotton rope entwined to the frame. They pull and tighten the fabric such that the stitches don't cause any wrinkle with a careful hand so they don't alter the grain of the fabric to achieve a smooth uncrushed finish. The tedious preparation on which the entire outcome depends. Following that a patient, steady hand at work. The fine picking of the various material in small proportion and memorizing its repeats. The never to stop hand move...
2021- The surge of e market penetration and Green Consumerism. Leave a Comment / Fashion's Star / By Shal A big crisis brings about a major shift. Similarly the covid times and later here we stand at a thresh hold of market speculations. Disclaimer that none of these thoughts, factors or calculations are based on any theory, instead are completely generic in nature and coming from an area of positive intuition. The lockdown happened unannounced, sudden eerie silence forsaken with the fear of unknown. As human undoubtedly we suffered a state of anxiety and unrest but surfaced due to adaptability. Some geared rest unprepared. The big buzz was “essential commodity” and so were the big e commerce giants. The privilege tribe who not only had a robust profit but also unintentionally swallowed the small fishes who had barely learnt to swim in disturbed waters. Apparently apparels was a non essential commodity but with time and relaxations the big giants stormed ...
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